Case Study: About.com Home Renovations Site
Over 100,000 visitors every week with my
About.com Home Renovations site.
This site is filled with tight, editor-reviewed content for a high-traffic portal owned by
The New York Times Company. About.com writers don't just reach top
rankings by virtue of their association with About.com. Some writers do
take over from established sites, and with this comes a certain level of search
engine ranking. But like many other writers, I
began my site from scratch and steadily built it up to a quarter-million
visitors per month through steady and solid content writing.
An oft-mentioned idea--I call it an urban legend--is that big portals pass in and out of grace with Google. Proponents say: look at About.com years ago, then it was Wikipedia, then Craig's List, 43 Things, Yahoo! Answers. As if the mad geniuses at Google Webmaster Central flip the master switch, redirecting all SE traffic from one favored portal to another.
Good writing may rise and fall in the search engines, but that is part of online life as it is with real life.
Article Samples
Billy B: Coming Home to Renovate Houses on a Mass Scale
The 5 Pitfalls of Home Renovation