Sales Pages that Convert
It should be obvious. Your online sales page must produce conversions. Whether you are selling "Get Rich Quick" eBooks, shoes, or religion - you need conversions.
See Case Study: Sales Page for Asian Language DLP
But looking at the world of online sales pages, it's obvious that most online marketers are throwing money down the well.
Online marketers not blessed with high organic results may begin to feel like they're running a charity by advertising on pay-per-click.
Stop the madness. Create sales pages that sell.
See Case Study: Sales Page for Xbox 360® Red Light Fix Guide
Online Sales Pages are Designed, Not Written
Online sales pages require a certain artistry. Every line counts. Every word, every space break. Why emphasize certain words in boldface? Why bullet-point or center other words?
It's not by accident that it's called a sales page--singular not plural. Multiple pages give buyers too much time to think. External links? What external links? You're paying high PPC bids; you're not paying to send visitors off somewhere else.
External Link: Become a Model Now
Attention to the Entire Sales Environment
When you hire most copywriters to write a sales page, here's how it works. You set the terms of the deal. You wait and wait. Then the copywriter comes back a few weeks later with his or her work of genius - a page full of words.
Words - isn't that what you paid for? Not exactly. You paid for those words to be phrased within the context of the entire sales environment. Instead of bare words on a page, we give you a cohesive roughed-out design that shows how you may want to use these words on your new sales page.
Hand it over to your designer, and they will have a clear picture of how to design your page.
Sales Page Design - Limit Exit Points
Sales pages are not websites. Websites are littered with navigation. Sales pages, by contrast, limit navigation...to pull the reader smoothly and unhindered down to the checkout point. Learn how that cash factory Rocket Spanish does it.