Landing Page Magic?

Not to be wise, but they're called landing pages because the user lands on them. An airplane could possibly land on a spacious parking lot. But the optimal place to land is a landing strip. A place designed exactly for this purpose.

For search engine marketers - the optimal place for visitors to land is a landing page. A place designed exactly for this purpose.

Landing Page Simplicity = Conversions

Dump a load of information at your visitor's feet, and they don't know what to think. Like any other hypnotist, you need to tell them what to think. Landing pages are a form of hypnosis (Joe Vitale's Hypnotic Marketing is a prime example).

The easier the instructions, the easier the visitor can follow them.

Landing Pages - Keep it Basic!

Your visitors are coming from everywhere around the globe. The more complicated your landing page, the more visitors you exclude. Why would you want to do that. One note here: watch the video and see the vast number of countries represented. Most are actual, living-and-breathing humans, but the reality of all search traffic is that you get a lot of automated traffic from unusual places.